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Sunday, June 11, 2006

Mail order tat

Every few weeks, my New Scientist is accompanied through the door by the "Dream Direct" mail order catalogue. This is a sort of middle-aged, tweed and country-folks version of the much-missed "Innovations" catalogue, which was full of gadgets that you never knew you needed so desperately until you saw them - then couldn't believe that you didn't already own three.

I regard it as a last-chance for presents for my Dad, since he is simply impossible to buy for (BTW any suggestions as to an appropriate Father's day present for sunday - feel free to leave a comment!).

But it really is full of crap. This week's special offer is a half-price 12 DVD set of famous train journeys. No, seriously.

However, in amongst the solar-powered lamps, fold up gardening stools with pockets for tools and leather holders for TV/Video/DVD remote controllers, there was something that made me feel smug and happy.

A 1Gb memory key for the "special" price of £149.99

Special indeed - I just bought a 2Gb key from Amazon for £29.99



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